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Behind storytelling, and the story of the visionary entrepreneur, an insider who came up with a brilliant multi-million euro idea, hides a more complex and less glamorous truth. Thomas Houy, a researcher with Telecom ParisTech dismantles the persistent clichés that foster the romantic image of the outstanding strategist. Further to the paper he presented in November 2016 at the IMT conference “Society, entrepreneurship, economy” Thomas Houy addresses the reality of the entrepreneur, above all attentive to the market demands and to market data.
Illustration: By Joi Ito from Inbamura, Japan (Steve Jobs and Bill Gates on Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons"